APE & Lead Cost Planner
Choose where your appointments come from, set your own conversion rates and lead costs, and see exactly what activity and budget you may need.
Annual activity and budget
Annual APE target: S$240,000
How many leads, and at what cost?
The cost column is per purchased unique number for cold calling, and per lead for Facebook, events or referrals.
| Lead source | Case share | Cost per unit | Numbers / leads | Appts booked | Cases | Total sourcing cost | Cost / case |
|---|
Total source cost = numbers/leads × cost per number/lead + applicable extra costs. Cold calling also includes telemarketer cost per month (12 months for an annual plan; prorated for End Year). Other sources use annual marketing costs. Each number may be dialled more than once.
Daily, weekly, monthly, quarterly & year-end
Pick a timeframe to see the lead volume, meetings, cases, and budget needed.
| Activity | Daily target | Annual total |
|---|
Daily and weekly results are average pace. Till 31 Dec estimates the remaining fraction of an annual plan, or shows the complete remainder if your goal duration is End Year. Round up when scheduling actual calls and appointments.
Activity requirements by lead source
The step-by-step figures show how your entered conversion rates affect the number of leads needed.